About

Meet the Artist

ASH, founder & lead artist

From the time I was young, I knew I would find myself (literally and figuratively) in the beauty industry. I remember flipping through every fashion magazine I could get my hands on and jumping out of my skin to try new looks on myself and my friends. I lived for the annual Victoria’s Secret Fashion Show. It was all so creative, expressive, disruptive, and inspiring. I realized almost immediately the right hair and makeup can transform you. It can make you feel like the best version of yourself. It can make you feel FOXY, inside and out.

In one sense, FOXY is the culmination of 14 years in the bridal hair and makeup industry in Charleston, SC. I was one of the first artists to bring on-site services to brides and their bridal parties in Charleston through my company Ash & Co. I am proud to say that Ash & Co. continues to grow and create stunning looks for stunning women. And I am humbled to say that that momentum has carried over into non-bridal territory. You don’t need to be a bride to have all eyes on you. FOXY will make you the centerpiece regardless. 

This life has been an amazing adventure. I have worked around the world as an educator, a brand influencer, a platform artist for MoroccanOil, and an artistic team member of Behind the Chair. I am a highly recognized, awarded, and published artist in my field. But in the end, I am who I was in the beginning…just a girl who loves playing with hair and makeup. So come in and play–and when you leave, you will be pure FOXY.

The FOXY Lounge

So here’s the deal...if you’re like me (and I assume you are...) you’ve never really lost the excitement of sitting in front of your mirror–music blasting, drink in hand–and getting yourself ready before heading out to be seen. The hair, the makeup, the style, the look. All on point, each and every time. And if we’re being honest, it never really mattered where we were going...the club, a cocktail party, a festival, a business meeting, a first date, shopping with the girls, a day out with the family, whatever. We were FOXY. Pure and simple.

It was this feeling that led me to envision a place where that experience could be recreated and celebrated every single day. Whether you’re flying solo or rolling up with the squad, FOXY has you covered. This is where you go before you go anywhere else.

FOXY is different from all the other salons out there. In my beauty lounge, WE DON’T CUT; WE DON’T COLOR. We primp. We tan. We makeup. We style. We leave everyone else speechless.

You already have a regular hair colorist, nail tech, and facialist. It’s about time you have your own makeup artist and hair stylist too. That’s what FOXY is. And that is what you are.